Digital marketing is also Known as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. It refers to the use of digital channels to market products and services in order to reach consumers and In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
Types of Digital Marketing
- Search Engine Optimization (SEO)
- Pay-per-Click (PPC)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Mobile Marketing
- Marketing Analytics
- Affiliate Marketing
Search Engine Optimization (SEO)– SEO stands for Search engine optimization,Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. and there are some measures under SEO which we need to consider while optimizing a webpage. Help of SEO we can easily find out error on our Website Page and Website Post.
Benefits of SEO
- We can improve content quality
- Easily enhance Level of users Engagement
- We make Mobile Friendly website
- Number and quality of Inbound links and outbound links
Pay-per-Click (PPC)
Pay-per-click, or PPC, is posting an ads on a platform and paying every time someone clicks on it. Each PPC campaign has 1 or more target actions that viewers are meant to complete after clicking an ads. These actions are known as conversions, and they can be transactional or non-transactional. An algorithm prioritizes each available ad based on a number of factors, including:
- Ad quality – help to enhance PPC
- Keyword Relevance- Help for searches
- Landing page quality- Help for engagement
- Bid Amount- Help for propaganda and target audience
Content Marketing- SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience. As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material. When the content is relevant, it can establish strong relationships throughout the pipeline and fresh content always target a new users and new audience and helps to spread awareness, knowledge.
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Mobile Marketing-Mobile advertising is a multi-channel on line advertising and marketing method focused at achieving a particular target audience on their smartphones, characteristic telephones, tablets, or another related devices via websites, e-mail, SMS and MMS, social media, or cellular programs. Mobile advertising can offer clients with time and area touchy, personalized records that promotes goods, offerings, appointment reminders and ideas. In a greater theoretical manner, educational Andreas Kaplan defines cellular advertising as “any advertising activity carried out through a ubiquitous network to which purchasers are continuously linked the use of a private mobile device”.
Affiliate Marketing-Affiliate marketing lets someone earn money by promoting another person’s business. It really works to using a revenue sharing model, products and items . If we are the affiliate, we get a commission every time someone purchases the item that we promote. we can use a platform designed to connect affiliates with retailers, or we can start or join a single-retailer program.
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Social Media Marketing-
Social media advertising and marketing is using social media platforms and web sites to promote a services or products. Although the terms e-marketing and virtual advertising and marketing are nonetheless dominant in academia, social media marketing is becoming greater popular for each practitioners and researchers.
Most social media platforms have built-in information analytics tools, enabling groups to music the development, fulfillment, and engagement of advert campaigns. Companies deal with various stakeholders through social media advertising and marketing, such as modern and capacity clients, contemporary and potential employees, newshounds, bloggers, and the majority. On a strategic level, social media marketing includes the management of a advertising marketing campaign, governance, placing the scope and the establishment of a firm’s favored social media “culture” and “tone.”
When using social media advertising, firms can permit customers and Internet customers to put up consumer-generated content , also referred to as “earned media,” instead of use marketer-organized advertising reproduction. Here some example of social media platforms Like- Facebook, Instagram, Twitter, YouTube and many more.
Email Marketing-
The concept of email marketing is simple—we send a promotional message and hope that our prospect clicks on it. However, the execution is much more complex. First of all, we have to make sure that our emails are wanted. some facts to consider are: Individualizes the content, both in the body and in the subject line, States clearly what kind of emails the subscriber will get, An email signature that offers a clear unsubscribe option, Integrates both transactional and promotional emails. Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.
Frequently Asked Questions-
Q.1 What is Digital Marketing ?
Ans. Digital marketing is also Known as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
Q.2 What Social Media Marketing?
Ans. Social media advertising and marketing is using social media platforms and web sites to promote a services or products. Although the terms e-marketing and virtual advertising and marketing are nonetheless dominant in academia, social media marketing is becoming greater popular for each practitioners and researchers. There some example of platforms Like Instagram YouTube Facebook Twitter and many more.
Q.3 What is Search engine optimization?
Ans. Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. and there are some measures under SEO which we need to consider while optimizing a webpage. Help of SEO we can easily find out error on our Website Page and Website Post.