Search Engine Optimization (SEO) Importance, 9 Benefits, Types
Search Engine Optimization (Seo) means optimising your website in such a way so that to increase its visibility on google or other search engines when people search for a product or service your business offers. Search Engine Optimization (Seo) increases the traffic of your website organically without any money involved. You improve your content, images and videos and also optimise your entire website properly to rank it organically.
The better seo you do in your website, the better visibility it will gain and you will have more potential customers. The search engines crawl the website and gather the related information and put them in indexing. The more properly your website is optimised, the more upper position it will gain in the search engine result page. The SEO is of 2 types- On Page SEO and Off Page SEO. Today we will discuss everything about how can we use on page seo and off page seo to increase the traffic on our website.
Importance Of Seo
Search Engine Optimization (SEO) is important to drive organic traffic to your website. As you get enough traffic on your website, customers related to your business increase resulting in high profits. People are performing billions of searches every day and the websites who rank on the top win the competition and get all the potential benefits. No matter if you have enough useful content on your website, if it does not come on top of the search engines like google or bing it will not gain traffic.
Search Engine Optimisation (Seo) ensures that your website gets properly indexed and show under the searches of the people. We use relevant title, tags and description related to our content on the website through which bots on the google get to know on which search to show your post.
SEO Techniques
There are 3 SEO techinques known as Black Hat Seo, White Hat Seo and Grey Hat Seo.
White Hat Seo
White Hat Seo is the best and the safest way of doing seo. All the search engines like google have clearly mentioned their all rules and regulations which everyone has to follow which doing the seo. When we do white seo, it means we are following al the rules and organizing our website accordingly. This may take a time to rank but this is the best way to get traffic in the long run. Google likes these websites and they do not have any risks.
Grey Hat Seo
Grey Hat Seo is the mixture of black hat seo and white hat seo. Grey hat follows some rules and breaks some. They want to rank fast but does not violate all the rules of seo. They break some rules while follow the other and rank a little faster. It is safer than black hat seo but not as safe as white hat.
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Black Hat Seo
This is the most dangerous seo technique. This technique involves breaking all the important rules and regulations of google or any search engine and using illegal ways to rank higher fast. These methods are used to rank the fastest way without considering the legal rules of the google. We should not follow black hat seo and always optimise our website according to the rules given by the search engine. Black hat seo is a risky way to get the visitors and the traffic. But there are and there always will be such people who will break the rules and focus only on ranking fast no matter what way they choose.
Benefits of Seo
There are many benefits of seo:-
- Search Engine Optimization (Seo) is the organic way of bringing traffic to your website. You do not need money to do seo.
- Seo increases your visibility in search engine result pages (SERPs).
- Seo brings long term traffic to your website by adding relevant title, meta tags and description.
- Seo makes sure your content reaches the right target audience.
- The images inserted during seo with alt tags increases the website reach and engagement.
- Search Engine Optimization (Seo) increases user experience by good content and website.
- On Page Seo improves the overall look of the website.
- Off Page Seo brings the link juice or authority from other popular high da and pa websites.
- You can get traffic from other popular websites to your website through off page seo backlinking.
Types Of Search Engine Optimization (Seo)
Search Engine Optimization (Seo) is of two types- on page seo and off page seo.
On Page Seo
On Page Seo means optimising your site’s web pages to make it more user friendly to improve its ranking on serp and gain organic traffic. On page involves good quality, useful and genuine content and interactive images with alt texts. This all increase the visibility of the website and its posts. On page also include proper title, tags, meta descriptions and searchable keywords.
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Off Page Seo
Off Page Seo involves working outside of our website to improve your website’s ranking and visibility. In off page seo, we visit other popular websites that have high domain authority (high da) and high page authority (high pa) and leave a link of our website there so that when a visitor comes to that website, he or she sees our link and visit our website. This increases our website traffic.
Frequently Asked Questions (FAQs)
1. What do you mean by digital marketing?
Ans. Digital Marketing is the process of marketing your brand, product, or service online through organic and paid methods over the internet to gain more potential customers.
2. What is search engine optimization (seo)?
Ans. Search engine optimization (seo) means to optimise your website to increase its traffic and visibility organically.
3. What is paid marketing?
Ans. Paid marketing means marketing your product or service by paying an amount to reach targeted potential customers.
4. What is on page seo?
Ans. On page seo is the work done on our own website to increase its visibility and gain traffic. It includes optimising the content, images, title, tag and description.
5. What do you mean by off page seo?
Ans. Off page seo includes working outside of our website to increase its visibility by backlinking with other high da and pa websites.